How to Use Facebook Groups for Business Marketing: Top 10 Tactics (2023)

How do you use Facebook groups for business marketing?

It's actually not that hard.

Below I cover 10 strategies you can use today to drive more sales via Facebook groups.

How many Facebook groups do you belong to right now?




You're not alone.

Facebook groups are used by 1.8 BILLION people every month.

In other words, Facebook groups are VERY popular.

But can you use a Facebook group to market your business?

Of course you can.

Facebook groups can help increase brand awareness and engagement with your community.

You can even use clever strategies to drive REVENUE!

Let's talk about 10 clever ways to do so.

And if you're looking start automating your Facebook group content today, start a FREE trial ofPost Planner's social media scheduling tool. Create a FREE account here

How to Use Facebook Groups for Business Marketing: Top 10 Tactics

There are a couple of things you need to keep in mind about Facebook groups.

Facebook Groups are all about building a community.

But to build that community, you need to do 2 things:

  • Bring the right people into the group
  • Provide value to your members

This will make it a win-win for EVERYONE.

Here's what you'll learn about Facebook group marketing:

  • What are Facebook groups and their purpose?
  • Can you use Facebook groups for business?
  • 10 Effective ways to use Facebook groups to market your business
  • Facebook page vs. group: Which is better for your business?
  • How to create a Facebook Group for Your Business in 5 Steps
  • Facebook group best practices: Tips for getting started
  • How to automate Facebook Group posts for your business

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (1)

What are Facebook groups and their purpose?

Facebook groups are online social media communities with shared interests.

In other words, they're a place where you can make friends and network with LIKE-MINDED people.

It's a lot like "school clubs" from back in the day.

People can bounce ideas off of one another to share helpful knowledge to fellow community members.

There are 2 different types of Facebook groups:

  • Public groups — A group where ANY Facebook user can see content and post in the group.
  • Private groups — A group where users have to request access to join and may be required to answer specific questions and agree to the rules (set by the admins).

Facebook group admins are usually the people that began the group. They set the rules, provide background on the group, and invite others to join in.

Now, let's look at an example of a Facebook group in action.

A solid Facebook Group is Sam Oven's Consulting Community.

(Video) Facebook Marketing Strategy 2023 | From Facebook Beginner to EXPERT In One Video!

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (2)

It's a private Facebook Group with over 35,000 members, made up of consultants from various industries.

Consulting Community provides a place for consultants to share stories and lessons from their consulting experience.

The best part?

It's not filled with self promotion-spam and elevator pitches — just REAL value!

Obviously, there are a few members that use their Facebook profiles to market their services. Afterall, it’s a group of 35,000 consultants.

But most of that promotional content is filtered out naturally, as people are more engaged in consulting tips and trends.

Can you use Facebook groups for marketing your business?

Yes, you can market your business using Facebook groups, whether you start one OR join one.

As mentioned above, you need to provide value and NOT sound salesy or spammy.

The best way to gain traction?

Start a conversation to get users to engage with your content!

Once users see the value you provide, they’ll be more likely to check out your business's Facebook page to learn more about what you offer.

That's why every business needs to have a Facebook page that drives users to take action.

In other words, think of your Facebook page as a landing page that can drive traffic to your website.

Unfortunately, most companies don't optimize their Facebook page and miss out on the extra benefits!

Here are a few ways you can improve your business's Facebook page to drive action:

  • Post consistent quality content (social media schedulers like Post Planner automate this)
  • Create a clear bio about what your company does for its customers
  • Link to your website and other social media platforms
  • Include testimonials, user-generated content, and reviews
  • Grow your following - this will help with social proof (this will take time)

Every time a user interacts with your content, it's an opportunity to gain a customer.

Your Facebook page should be used as a vehicle to market your business.

10 Clever ways to use Facebook groups for marketing

1. Provide value to customers

Does your business have customers?

Then, it'd be wise to make a Facebook group for your customers.

When you create a private group for customers only, it allows them to discuss your product, services, or goals with like-minded people.

This leads to more benefits, such as:

  • More social proof
  • Product improvements from insider feedback
  • Better positioning from more customer data
  • Thought leadership in your industry

Providing value can be as simple as sharing helpful tips related to your product.

You can also solve a group member's problem by pointing them towards a different product you offer (again, don't be too salesly).

Try including a link to your website or collecting emails so you can follow up with customers further help (more on this later).

Here's an excellent example of a group that provides value to customers:

Dennis Heenan created this group to answer questions from customers & motivate others:

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (3)2. Discuss current events

Groups are also great places to keep up with current events in your industry.

For example, if you were an Instagram marketer, you might join Instagram Influencers, Brands, & Professionals.

Here, members discuss the latest happenings (and issues) in the world of Instagram.

(Video) Facebook Groups for Business 👍(10 Easy Tips)

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (4)Facebook groups are perfect for discussing current events within your business and industry.

This helps people stay updated and learn big lessons that they’ll associate with your brand.

3. Build your community brick by brick

Don't forget the Facebook marketing basics: it's not about you!

As you provide value, it may take time for more members to join.

Here are some ways of getting people into your group:

  • Promotion on other social media platforms
  • Email marketing (create a funnel to your group)
  • Customer service (promote the group as a way to get further help)
  • Have industry friends promote your group
  • Send website traffic to your group

The more people that join your community, the greater the opportunity to build trust and gain a customer.

AND get this:

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (5)

81% of consumers mentioned that they need to trust a brand before buying from them.

Savvy marketers know the power of a strong following. Think of some major companies like Apple and the community-based following they have created over the last decade.

They took the time and built their following brick by brick, and you can too.

4. Work with brand ambassadors

When considering how to start a Facebook group for business, one of the best reasons might be to keep in touch with your biggest fans.

Building better relationships with Facebook fans can be invaluable for your company. And a group like this lets your advocates connect.

Think of making these ambassadors your admins to help share value and promote what you offer.

You can also have your ambassadors test out new product features before you release them to your customer base — kind of like a "beta testing group."

Brand ambassador examples:

  • Loyal customers
  • Friends in your niche
  • Partner companies
  • Mentors
  • Industry celebrities

5. Promote your events

A Facebook group is pretty handy if you organize lots of events.

These events can be in-person, over video conferencing, you name it.

Facebook groups can be used to let members know what's coming up so they can mark their calendars and join in.

When it comes to event promotion, mention it MULTIPLE times to stay at the top of your group’s mind.

If you only mention it once or twice, people won't see it or forget they ever did.

6. Collaborate with your team

Do you have a diverse team of people working from various locations?

Create a Facebook group to keep in touch with your employees & promote company culture.

How does this tie into marketing?

The company group you create can be where your team brainstorms marketing strategies AND shares customer and industry information!

7. Test certain services or offers

Innovating is challenging.

Sometimes you'll be scratching your head when trying to develop new innovative products or ideas for your company.

And if it were easy, there would be a new "next big thing" every week.

The solution?

You can learn what problems need to be solved by getting in touch with your community.

(Video) Facebook Groups For Business | Top 10 Hacks and Tips

Customer feedback is one of the most effective ways to create new products.

Here's an example of how Trey Cockrum created a content plan for a Facebook Live Video simply by asking his group what they wanted him to cover.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (6)8. Follow-up with people

Great interviewers follow up AFTER the interview.

Likewise, great salespeople follow up post-sales to make sure their customers are satisfied.

Following up is one of the oldest business practices out there.


Because it works!

So how can you use Facebook groups to follow up?

Facebook group settings allow you to set questions people have to answer before someone joins your Facebook group.

You can ask potential group members for their email and mention that it’ll be used for follow up emails.

This does 2 great things:

  • It gives you an extra way to follow up
  • It lets them know you'll contact them

At the end of the day, people just want to know you care.

So if you take the time to follow up with a customer, it shows!

9. Talk about a case study

Case studies are a great opportunity to show what your product has done for people.

This can open the door for newer group members to see what you can do — and possibly buy from you.


Because you're showing a proof of concept in a real-world fashion!

Here are 5 tips to create a compelling case study according to master marketer Neil Patel:

  • Do your case study on someone your ideal customer relates to
  • Tell the whole story from beginning to end
  • Make it easy to read (skimmable, using bullet points, images, and short paragraphs)
  • Use actual data and numbers
  • Mention specific strategies & tactics used to get results

10. Show your human side

It's easy to get sucked into the numbers, impressions, and content ideas when marketing.

But one of the most significant overlooked aspects is showing the human behind the business.

This doesn't mean you have to tell your whole life story.

Instead, talk about your own experiences and explain your perspective and thought process behind your reasoning.

People DON’T want to work with robots.

So the more human and personable your brand is in Facebook groups, the more likable it’ll become.

Is a Facebook page or group better for business?

Before we answer that, here’s the difference between Facebook pages and groups.

Facebook business pages are where you can share public updates about your business and use them for advertising.

Facebook groups, on the other hand, take on a more conversational and community approach to marketing.

So which is better for your business?

Honestly, it’s best to have BOTH.

A Facebook Business Page and a group go hand in hand.

(Video) 10 Marketing Strategies Guaranteed to Grow ANY Business (PROVEN & PROFITABLE)

Your business page acts as a landing page for visitors, while the groups are where you add value-driven content.

Facebook pages and groups can be used to attract new customers and increase brand awareness.

5 Steps to create a Facebook group for your business

Follow these 5 steps to create a Facebook group for your business.

(For more detailed directions, check out our quick guide: How to Create a Facebook Group: Quick Guide)

1. On a desktop, click the "Groups" icon at the top of your screen. (on mobile, the "Groups" icon may be at the bottom of your screen, then click the + sign on the top right-hand side).

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (7)

2. Enter your group's name.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (8)3. Choose your privacy option: public or private. If you choose private, select whether to make your group visible or hidden.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (9)4. Optional: Invite people to your group, then click "Done."

5. You can choose to add a cover photo and description.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (10)

How do I add my business as a Facebook group admin?

1. From your Newsfeed, click "Pages" at the top of your screen and select your page. (If you're on mobile, it may be on the bottom of your screen).

2. Click "Groups" below the cover photo. If you're on mobile, scroll the top bar to the left until you see "more." Tap on it, then tap "groups."

3. Click "Link Your group" to add the page as an admin or click "Create Group" to make a new page with it as the admin.

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (11)

Facebook group best practices: Tips to get started

Follow these Facebook group best practices if your business is just getting started on Facebook.

1. Add group rules and policies

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (12)Some Facebook groups tend to "die" because they fall victim to spammers.

And it gets so bad to the point where people either leave or stop engaging in the group altogether.

To keep the integrity of your group on par, add groups rules for people to adhere to.

(Facebook lets you do this when you access your group page as an admin.)

THEN, make sure you enforce the rules and have other admins monitor the group consistently.

2. Pin important posts for everyone to see

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (13)Pinned posts appear at the top of your page so everyone can see them.

A pinned post can act as a business announcement or even a friendly "welcome to the group." Here’s Russel Brunson doing this on the ClickFunnels Facebook group page:

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (14)3. Make it as valuable as possible

Again, effectively marketing your business on Facebook groups comes down to value.

The more information, case studies, and education you and your ambassadors can provide — the better.

If you can couple this with a sense of patience, your group will grow year over year.

Can I schedule Facebook group posts using Post Planner?

From lead generation to audience connection, Facebook Groups can be a marketer's best friend.

Unfortunately, posting on social media can be a hassle and take time away from critical tasks for businesses.

That's why I recommend using a social media scheduler like Post Planner.

Create and schedule content that MATTERS within minutes with Post Planner.

Create a FREE Post Planner account today to streamline your company's social media.

(Video) Facebook Group Strategy - How To Use Facebook Pop-Up Groups To Make Massive Sales In Your Business

How to Use Facebook Groups for Business Marketing: Top 10 Tactics (15)


What are Facebook groups and how they can be used in marketing? ›

Facebook Groups allow you to connect with your customers on a more personal level. In many cases, people are likely to read a social post from a friend versus a brand. This makes Groups the perfect fit for building connection, since they require members and admins alike to post from personal accounts.

How do you effectively use Facebook groups? ›

Harness the Power of Groups to Build Community
  1. Turn on membership or post approval. ...
  2. Add moderators to your Group. ...
  3. State your rules in the dedicated rules section. ...
  4. Invite people to join. ...
  5. Spread the word about your Facebook Group on Instagram. ...
  6. Greet new members in a welcome post. ...
  7. Be active and present. ...
  8. Set a schedule.

How do you attract people to your group? ›

Get Help from Current Members
  1. Host a “bring a friend” meeting. ...
  2. Reach out to former members. ...
  3. Encourage members to share your newsletter. ...
  4. Invite members' families to events. ...
  5. Help members develop an “elevator speech” about their membership. ...
  6. Ask your members for recruitment ideas. ...
  7. Offer club business cards to your members.
Aug 9, 2019

How Facebook can be used to promote products? ›

Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services. Facebook marketing tactics can include: Organic text, photo, or video content.

What are the best Facebook marketing tips? ›

How to create a Facebook marketing strategy
  • Set goals for your Facebook marketing. ...
  • Know your Facebook audience. ...
  • Publish a mix of content to your Facebook feed. ...
  • Post when your followers are most active. ...
  • Schedule your Facebook content. ...
  • Engage proactively with your audience. ...
  • Use Messenger to build relationships with customers.

How do I run a successful Facebook marketing campaign? ›

How to Run Facebook Ads
  1. Create an account with Facebook Ads Manager.
  2. Start creating an ad through Facebook Ads Manager.
  3. Choose an objective.
  4. Choose your audience.
  5. Set your budget.
  6. Create your ad.
  7. Monitor your ad's performance metrics.
  8. Report on Facebook ad performance.
Dec 9, 2022

How do you create a Facebook marketing strategy in 6 easy steps? ›

  1. Set business goals. Business goals go beyond revenue. ...
  2. Get to know your audiences. The more you know about your current and potential customers on social media, the better you can engage them. ...
  3. Use free tools. ...
  4. Create engaging content. ...
  5. Run ads. ...
  6. Measure and optimize.

Are Facebook groups good for marketing? ›

Facebook Groups are a powerful marketing tool, helping you attract new customers and engage current ones with exclusive content, community, and support. Sometimes secrecy is the best way to market your business.

What are 4 Ps of marketing of Facebook? ›

The marketing mix is the combination of the four controllable variables of product, price, place and promotion that are essential to define and fulfil a target market.

How do you engage an audience in a Facebook group? ›

Facebook engagement post ideas using graphics and text
  1. Ask simple questions. While videos make excellent engagement post ideas, we recommend posting a mix of content to your group. ...
  2. Post polls. ...
  3. Host a Q&A. ...
  4. Host a GIF challenge. ...
  5. Hold a contest or giveaway. ...
  6. Create and share graphics. ...
  7. Create files with your top content.

What are three primary uses of a Facebook business page? ›

Benefits of Pages

Connect with customers: Billions of people use Facebook to communicate with businesses. Use your Page to build loyalty with existing and new customers. Advertise with your Page: Ads can help you grow your brand and audience. You need a Page to advertise on Facebook.

How do you use groups effectively? ›

Following these steps will help you and your group to work effectively together.
  1. Have clear objectives. At each stage you should try to agree on goals. ...
  2. Set ground rules. ...
  3. Communicate efficiently. ...
  4. Build consensus. ...
  5. Define roles. ...
  6. Clarify. ...
  7. Keep good records. ...
  8. Stick to the plan.
Mar 28, 2022

How do I attract more people to my Facebook group? ›

How to get people to join your Facebook group
  1. Promote your Facebook group on your other social channels. When someone follows you on Instagram or Twitter, share a link to your Facebook group. ...
  2. Share information about your group in marketing emails. ...
  3. Invite people on Facebook. ...
  4. Make your group worth joining!
Jul 29, 2021

How do you attract people in a positive way? ›

5 Ways to Attract Amazing People Into Your Life
  1. Be that Person! If you want to attract other amazing people to you, then be that person too. ...
  2. Speak It! The power of positive affirmations. ...
  3. Make the Connection! Get good at being genuinely interested in others. ...
  4. Add Value! ...
  5. Lastly, Communicate your Vision!
Jan 16, 2018

How do you get popular and everyone like you? ›

10 Simple Ways to Make People Like You More
  1. Ask questions. I've noticed people who ask questions are often well-liked. ...
  2. Talk more, not less. ...
  3. Give your time…gratis. ...
  4. Listen better. ...
  5. Really and truly care. ...
  6. Admit it, you don't know everything. ...
  7. Go for the laugh, every time. ...
  8. Lighten up.
May 29, 2014

How do you become popular in a group? ›

16 Traits of Popular People + How to Cultivate Them
  1. Be Genuinely Kind.
  2. Be the “Social Glue” of Friend Groups.
  3. Be Confident.
  4. Cultivate a Tolerant and Pleasant Attitude.
  5. Tell It Like It Is.
  6. Be Interesting to Talk To.
  7. Be a Good Listener.
  8. Avoid Gossip.

How do I advertise products on Facebook groups? ›

Key Tips
  1. Create t-shirts or stickers to help reward passionate members and let them advertise the group.
  2. Make flyers or business cards in case you meet someone who might like your group.
  3. Reach out to businesses related to your group's theme to see if they'd be interested in partnering with your group.

How can you promote your business? ›

Learn more about how to promote your business with these digital marketing and social media tips.
  1. Take advantage of local listings. ...
  2. Use social media. ...
  3. Create engaging content. ...
  4. Optimize your website's SEO. ...
  5. Create press releases. ...
  6. Get involved in an online community. ...
  7. Use high-quality visuals. ...
  8. Pay for advertising.

What time of day is best to post on Facebook? ›

You will get the most consistent engagement on weekdays from 9 am–3 pm. The worst day is Sunday, which sees the least amount of engagement. You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day.

What is Facebook business strategy? ›

Facebook business strategy focuses on establishing presence in various branches of e-commerce via acquiring relevant businesses. In 2014, the company purchased Oculus VR, Inc. ( Oculus), a company developing virtual reality technology and WhatsApp Inc. ( WhatsApp) messenger application for mobile devices.

How to outsmart Facebook algorithm? ›

Strategies for using the Facebook algorithm to your advantage
  1. Create and share great content. The best online marketing strategies begin and end with great content. ...
  2. Know your audience. ...
  3. Post often, but make it count. ...
  4. Timing is everything. ...
  5. Avoid engagement bait. ...
  6. Harness hashtags. ...
  7. Generate user interactions. ...
  8. Reply, reply, reply.

What type of Facebook ad is most effective? ›

Video Ad. The video ad format is perhaps the most effective for Facebook PPC, no matter your industry. Facebook offers its Creator Studio tool to help you create a video or a slideshow of photos that will make up a video. You can also create your own video and upload it to Facebook.

How do I get the best leads from Facebook ads? ›

Requirements to run a Get More Leads promotion
  1. Choose a goal. Go to your Page, and select the blue Promote button. ...
  2. Give your form a name. ...
  3. Customize your form. ...
  4. Choose your ad creative. ...
  5. Select your Call to Action. ...
  6. Choose your audience. ...
  7. Choose your budget and duration. ...
  8. Submit your ad.

What are the 8 steps to create a market strategy? ›

How to create a go-to-market strategy
  1. Identify your target market. The customer is the centerpiece of any marketing strategy. ...
  2. Clarify your value proposition. ...
  3. Define your pricing strategy. ...
  4. Craft your promotion strategy. ...
  5. Choose your sales and distribution channels. ...
  6. Set metrics and monitor your performance.
Oct 10, 2022

How Facebook strategy helps and grows your business? ›

A Facebook Business Page can connect you with customers and offer key information about your business, products, services, and upcoming events. Facebook Ads and Messenger Ads are highly targeted and effective ways to reach potential customers.

What should you not do on Facebook marketing? ›

Facebook marketing mistakes
  1. Mistake 1. Overabundance of advertising posts. ...
  2. Mistake 2. Impersonal posts. ...
  3. Mistake 3. Publishing similar information. ...
  4. Mistake 4. Irregular posts. ...
  5. Mistake 5. Incomplete profile. ...
  6. Mistake 6. Ignoring the promotion feature. ...
  7. Mistake 7. Purposeless profile maintenance. ...
  8. Mistake 8.
Jun 24, 2022

Why Facebook is the most effective marketing tool? ›

Facebook advertising is highly targeted.

You can target your audience by location, age, gender, interests and other factors. Use the Custom Audiences feature to target existing customers safely and privately. Or, market to local customers with Local Awareness ads that reach customers on their mobile devices.

What are the benefits of Facebook marketing for small business? ›

Facebook advertising benefits
  • It's an effective way to drive traffic from active users. ...
  • Highly customizable ads & audiences. ...
  • Ad campaigns are easy to set up and deliver fast results. ...
  • It's budget-friendly. ...
  • Custom call-to-actions. ...
  • Easy to track and measure. ...
  • Helps grow your audience. ...
  • Retarget your most potential customers.
Feb 18, 2021

What are the 4 C's in social media marketing? ›

Communities, conversations, channels, and campaigns: these are the Four C's of social media marketing, and mastering these functional areas requires that you have the right tools and the right mindset.

What are the 4 main marketing strategies? ›

(Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

What are the four marketing concepts? ›

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

What is the best time to post in Facebook groups? ›

Overall best time to post on Facebook

Based on an analysis of 30,000 social media posts, Hootsuite found: The best overall time to post on Facebook is between 8 a.m. and noon on Tuesdays and Thursdays. Of course, you'll need to think about the time zones in which your audience lives when planning these posting times.

What are two unique features of a Facebook business page? ›

Facebook Page features: What you need to know
  • Profile photo.
  • Cover photo.
  • Page username.
  • Call-to-action (CTA) button.
  • About section.

How do businesses use Facebook for Dummies? ›

The first step is creating a Facebook Page for your business (not a profile). However, to create a page you must have a personal profile.
Set up and Optimise Your Business Page
  1. Set up the page. ...
  2. Adding Your Profile and Cover Images. ...
  3. Fill out your profile. ...
  4. Set a call to action. ...
  5. Organise your page tabs.

What are 5 uses of Facebook? ›

Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don't know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with however many people they like.

What makes group work more effective? ›

Working with others enables you to pool your ideas and see problems from different perspectives. In a group situation, you can attempt tasks that could not be accomplished by an individual, combining a variety of skills and expertise to tackle more complex and larger scale problems.

How do you motivate a group on Facebook? ›

Key Tips
  1. Create engaging posts and ask open-ended questions that lead to conversation.
  2. Use polls with simple questions so all members can easily participate.
  3. Comment on member posts and participate in discussions as a fellow community member.

Can you advertise from a Facebook group? ›

If you want to choose your ad placements, you must choose at least Facebook Feed to choose the Facebook Groups Feed placement. Ads in the Facebook Groups Feed will display a Sponsored label.

How do I get leads from a Facebook group? ›

Links within Group posts are a proven lead magnet. Once the Group is up and running, there's going to be a lot of conversations going on. You're free to mention links to your lead generation pages whenever an opportunity comes up. You can post the links in a reply or within your scheduled posts.

Can I promote my business on my Facebook page? ›

You can advertise directly from your Facebook Page to promote your business locally. Just click or tap the Promote button at the top of your Page and choose the Promote Your Business Locally goal.

Can I promote a post in my Facebook group? ›

If you click the button, you'll see a few options for instantly setting up your ad. Adjust the budget and timeframe to your liking, then click Boost. Since this is promoting a post on your page, it's a good idea to boost a post that mentions joining your group.

How do I drive traffic to my Facebook group? ›

13 Tips to Make Your Facebook Group Popular
  1. Provide Valuable Content. ...
  2. Cross-Promote to Other Facebook Groups. ...
  3. Interact With Members. ...
  4. Embed Your Facebook Group Feed. ...
  5. Use Videos and Livestreams. ...
  6. Show Facebook Popups on Your Site. ...
  7. Run Viral Contests. ...
  8. Organize Targeted Giveaways.
Dec 15, 2022

Why are Facebook groups better than pages? ›

Groups enable you to set up open memberships upon approval and invitation, making it much more of an exclusive offering for customers who want to feel more connected to your business. Simply put, a Facebook page is company-focused, whereas a Facebook group is focused more on community.

How do I get daily leads on Facebook? ›

Now, let's dive into some ways you can capture leads, whether they are direct or indirect.
  1. Post landing pages for offers directly to Facebook. ...
  2. Post the blog posts that generate the most leads. ...
  3. Include links to landing pages in your image captions. ...
  4. Use videos to promote lead generation offers.
May 17, 2021

How do I get quality leads on Facebook? ›

But to help improve lead quality, I would strongly recommend that you ask for more information.
  1. #1 Request More Information In Your Facebook Lead Ad Forms.
  2. #2 Call Your Facebook Leads Quickly.
  3. #3 Be Very Clear About Your Offer in Your Facebook Lead Ad.
  4. #4 Target Lookalike Audiences Based Off Previous Customers.

How do I promote my Facebook page to get more likes? ›

8 easy tips to get more likes on Facebook
  1. Start with strong social marketing fundamentals.
  2. Know what your audience wants to see.
  3. Know when your audience is active.
  4. Stay up-to-date with Facebook trends.
  5. Pin a popular post.
  6. Work with Facebook influencers.
  7. Take advantage of cross-promotion.
  8. Run ads.
May 19, 2022

What should I say to promote my business on Facebook? ›

41 Facebook Post Ideas For Your Business
  1. Promote your website. A great first-post to make on Facebook is promoting your website. ...
  2. Tell a story. ...
  3. Share behind-the-scenes content. ...
  4. Ask your followers questions. ...
  5. Post tutorials and how-tos. ...
  6. Share industry-related news and content. ...
  7. Share user-generated content. ...
  8. Post videos.
Apr 8, 2021

How do I promote multiple posts on Facebook? ›

To boost a Facebook post on your classic or new Page:
  1. Go to your Facebook Page.
  2. Find the post you want to boost.
  3. Tap Boost post. ...
  4. Fill in the details for your ad. ...
  5. When you've finished, tap Boost post now.

What is the difference between a Facebook page and a Facebook group? ›

Facebook Pages are designed for businesses, organizations, and brands to promote their products and services. They offer businesses a way to reach out to a large audience, build brand awareness, and drive traffic to their website. Facebook Groups are designed for people with common interests to connect with each other.

How often should I post on my Facebook group? ›

It is generally recommended to post 1 time per day, and no more than 2 times per day. In fact, some studies have even found a drop in engagement if you're posting more than that… so don't get too post-happy. Aim for quality over quantity. The average Facebook Page shares 1.55 posts per day.


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